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THE WORLD IS CHANGING
‘The global bicycle industry market was valued at $102 billion in 2022 and is projected to grow to $229 billion in 2030, exhibiting a CAGR of 11% during the period till 2030’

Source: Fortune business insights 2023

‘Global micro-mobility market is expected
to grow by approx 9% per year and reach
around $360 billion by 2030’

Source: McKinsey Center for Future Mobility 2024

We invest in micro-mobility with a focus on safety, zero-emission transport & performance

Safety
Focus
Safety

Cycling has become a popular and alternative way of transport. At the same time, the number of accidents is increasing. We focus on active and passive safety solutions that remove barriers for micro-mobility use.

Example technologies:
  • ABS for bikes
  • CV2X solutions
  • Airbags
  • Helmets
Last mile transportation
Focus
Zero-emission transport

Growing cities and growing cars create congestion and conflict. There is a need for a change in the way people move around urban spaces. From car to bike/scooter, from truck to micro-transport.

Example technologies:
  • Foldable e-bikes
  • High-quality commuting scooters
  • Transport rental/sharing schemes
  • AI powered software to optimize transport
Performance
Focus
Performance

Cycling as a sport also continues to grow as products and events become more inclusive for a wider audience. Gravel riding & racing is a great example. Supporting new and existing riders to get the most our of themselves will drive business success.

Example technologies:
  • Advanced body function measurement to tailor training & nutrition
  • Dynamic aerodynamic measurement
  • 3D printed components