Bo Mobility now part of Fundracer portfolio
Why Bo?
Bo Mobility represents a unique opportunity to bring advanced engineering to a market eager for improved technology, design, performance, and practicality.
The scooter market has exploded with an avalanche of options, but most are of similar design. Bo has redesigned the scooter from the ground up, creating not only a beautiful machine, but one with increased stability, more sustained power and a better overall riding experience.
Its history
Headquartered in Bristol, UK, Bo was founded in 2019 by a multi-disciplinary team with insights from Formula One Advanced Engineering and creative technology development.
The market
With the micro-mobility market set to grow threefold by 2030, consumers will have numerous transportation choices. Cities worldwide are fundamentally changing their vision of city center lifestyles, requiring disruptive mobility product development—something Fundracer appreciates.
The product
Bo started from scratch with chassis, power, control, braking, battery tech, and usability, aiming to deliver a product that exceeds expectations under individual ownership. Bo currently has a unique opportunity to redefine their category and provide mobility customers with more than they anticipated.
What we add
Bo has a great product, but that is just the start. Now it comes down to execution in supply chain, sales & distribution. With our experience in bringing high-end consumer products to market worldwide and our geographical spread with René in Southerns Europe, Gerard in Northern Europe and myself in the USA, we can help Bo get to market faster and broader.
This of course benefits Fundracer and all other Bo investors as we look to offer consumers worldwide additional reasons to pick the right tool for the job – and for shorter trips this is often a bike or scooter, not a car.
